NICOR Lighting has named Ryan Lauth as its Midwest Regional Sales Manager.
Ryan started his career as a residential electrician, then transitioned into a traveling installation and turnkey sales role with a national energy services company. He did a brief stint in distribution with Graybar before moving to a lighting rep to work as an inside sales, quotation, and post-order employee.
This allowed for a natural transition into an outside sales role working with contractors and distributors until, most recently, he became a regional sales manager for one of the manufacturers he used to represent. Across roles as a contractor, ESCO, lighting rep, electrical distributor, and manufacturer’s regional sales manager, he brings a broad base of knowledge to draw from when working with different customers on a daily basis.
“I love the marketing aesthetic and all of the information readily available on the website. I’d also been very impressed with stocking levels,” said Ryan Lauth.
As Midwest Regional Sales Manager, Ryan is focused on growing sales in the Midwest region and elevating how the NICOR brand shows up across the territory.
Please join us in welcoming Ryan to the NICOR team. Contractors and distributors across the Midwest are encouraged to reach out and connect with Ryan as their new NICOR contact.
About NICOR Lighting
NICOR Lighting is a U.S.-based manufacturer of high-performance LED lighting and control solutions for residential, commercial, industrial, and outdoor applications. Since 1982, NICOR has helped customers bring projects to life through innovative products that balance performance, reliability, and value. From downlights and architectural fixtures to advanced lighting controls and energy-efficient systems, NICOR delivers solutions designed to meet the demands of today’s built environment.
